MEET OUR FOUNDER
Judah Findley is an entrepreneur, internet personality, writer, athlete, and the founder of Monarck AND FINDLEY MOTORS.
About Judah Findley
Early Life Struggles
In his teenage years, Judah lost two siblings, watched both of his parents cars get repossessed, and experienced his alcoholic father getting kicked out of the house soon after.
Starting Young
With no safety net and nothing handed to him, he started hustling at 10 years old mowing lawns and flipping anything he could to support himself and his family.
First Business Flip
The Jeep Cherokee Story
At 15, he scraped together all the cash he could from odd jobs, bought a used boat off Craigslist for $1100 fixed it, flipped it for $5500 and used the profit to buy his first car, a Jeep Cherokee he bought for $1,700 and later sold for $8,500. That flip marked the beginning of an entrepreneurial journey built on Hustle, Grit, instinct, and self-education.
Balancing Work and School
Work and School
By day, he went to school, by night he worked in his garage on dirt bikes, trucks, jet skis and whatever he could find a deal on to make a profit and flip.
Early Success
By 17, Judah was worth over six figures without ever working a traditional job.
Challenges with Law Enforcement
By age 18 the police and code enforcement raided his home garage because they thought his inventory was stolen, after showing all the paperwork he was forced to get a shop because they said he was not allowed to run a BUSINESS out of his home. He then got a 3800 Sqft shop where he would keep all his flips at while also doing various Machanic work on customers vehicles.
judah’s Garage
At 19 he turned his flipping skills into his first online venture: Judah’s Garage, a YouTube channel where he documented his journey and taught others how to flip and build from scratch. At 22, he passed 100,000 subscribers and made his first six-figure sales day selling T-shirts through his website. BY 24 HE HAD DONE Over 7 FIGURES IN ONLINE REVENUE ALL WHILE NEVER RUNNING A PAID ADVERTISEMENT.
Generosity and Giveaways
Now at 26, Judah has generated over 1 billion organic views and given away more than 9 custom vehicles—worth nearly half a million dollars to random customers who bought from his website. The giveaways have included an 800hp camo-wrapped Hellcat, a matching camo-lifted F250 King Ranch, a widebody Corvette C8, a custom Can-Am X3, a Custom Jeep Wrangler on Forgiato wheels and multiple Custom bikes he built by hand.
Personal Life
Today, he lives in Cape Coral, Florida, where he also cares for his sick mother and little sister while he builds his empire with his woman Sallie Grace.
Mission and Vision
His mission is bigger than money or hype—it’s about legacy and making a real impact.
“I’m not selling hype. I’m building a real brand, with a real story while helping real people overcome the same battles I’ve fought through myself. I definitely don’t know everything and I’ve got a long way to go—but I do know how to make serious cash in ways that anyone can replicate.”
Building Findley Motors
Judah’s focus also is to continue building and giving away awesome custom cars like he has done in the past. Most dealerships sell cars while his goal is to build Findley Motors into a company that gives cars away on the regular.
Sharing Lessons
Unfiltered Knowledge
He shares unfiltered lessons from personal experience—flipping from zero to $100K by age 17, building brands, building himself and his physique, growing audiences, and making money through content, marketing, and creative thinking.
